In my opinion, the truth is somewhere in the middle. The main motivation to buy the Lidl wrap is (or was) its low price. If I remember, its ‘retail value’ was 399 Czech Crowns, i.e. about 15 or 16 Euro, in the Czech Republic. However, put it in the context of today’s prices of the basic cotton wraps, often released by reputable brands, for example Yaro Broken Twill 33, that you can get under 800 Czech Crowns (30 Euro). And consider that with some luck you can buy an older Šanami or Vatanai wrap for 500 Czech Crowns (20 Euro). Then, suddenly the 15 Euro Lupilu does not look like the ‘best buy of the year’, does it? Honestly, the babywearing market is quite different nowadays than it was one year ago; currently the offer of the ‘affordable’ wraps and carriers is much wider. About a year and a half ago, when I started babywearing, it was quite rare to find a wrap with retail value under 60 Euro – these were the most simple and the thinnest Little Frogs, for example. Today, you can get a really good wrap, even a blended one or a high-weight toddler piece, under 80 Euro without much searching. In any case, in December 2017, Lupilu’s price seemed like a revelation! Moreover, in spring, there was a sale of these wraps with their price being bare 6 Euro (or something so ridiculously low) – which is still a bargain even now, for a size 6 wrap.