I have to admit that I knew almost nothing about Isara before this particular testing. I knew that it existed, that it is ˈthat Romanian brandˈ(hmm, hmm); but, I have never encountered a carrier or a wrap from this manufacturer around here anywhere. Yet it is not a newbie on the babywearing market – the brand was founded as early as 2012 (yeah, by a babywearing mother and a babywearing consultant, Monica Olariu) – which is truly ˈearlyˈin the babywearing world. And honestly, do you know of a really well-established, global and high-quality Romanian brand of, ehm, anything? Perhaps, besides Dacia, the car manufacturer (quality of which I am really not able to judge, being a non-motorist; however, it is not a real star-jumper as I have heard) – I am not aware of any. I approached the carrier as I would the Dacia – with caution and low expectations.
Funfact – The manufacturer does not explain the name of ˈIsaraˈanywhere on its website; moreover, it is always written in capitals, that is ˈISARAˈ, which inspired me to search through the lists of abbreviations. The AcronymFinder.com was not very helpful – I assume that ISARA does not mean “International Symposium on Autonomous Robots and Agents”, nor that it stands for the French Rhone-Alpes Higher Institute of Agriculture. Therefore, I dug deeper and found the meaning of Isara as a female name – yeah, I was finally more successful. The name of Isara (or also Ishtar, which could sound a bit more familiar) originates from the NearEast – in Hittite language, the meaning is ˈtreatˈor ˈbinding promiseˈ, whilst in Hurrian and Semite myths, Isara is the goddess of love or medicine. I was quite satisfied by this (although, the Akkadian-Assyrian-Babylonian Ishtar was, allegedly, the goddess of love, fertility, and… ehm… war…😀).